The essence of a company speaks to the intangible emotions we would hope our community and customers feel when they experience the Simply Grace brand. A brand's essence is the representation of the company's heart, soul and spirit. Our design team created the brand identity with the intention of gently awakening grace. It is our hope that each beautiful soul recognizes and feels that forethought and heart went into the selection of our branding identity, and that it was chosen out of compassion and understanding. It was not a typical client and designer conversation however…because the designer and brand identity thought leader is the very talented and gifted Kyle Elysse Rodrigues, who is also Mikki’s youngest daughter.
Mindfully we chose the dandelion as our branding element for Simply Grace…these amazing little flowers are so aligned with our vision. Being highly intentional we are growing an organic, vibrant community of women who embrace the thought of scattering seeds of hope and joy on purpose. Just like the dandelions, you never know whose heart will be touched by the seeds.
The brilliant and talented team of Kyle Elysse and her business partner Kevin Alves created the magnificent branding element and design for the Simply Grace brand identity. The contemporary version of the dandelion, with a lotus energy connecting to the heart chakra, has a strong design element with seeds appearing as community within the design. One can imagine the seeds fulfilling their destiny, prepared to scatter and land on the hearts of women in our beautiful meadow of grace. Each one of us is that seed, waiting expectantly for the sacred invitation to bloom into the beautiful essence of who we are, divine expressions of love.
Our intentions are pure at Simply Grace. It is our highest hope to gently awaken grace one soul at a time, scattering seeds of joy. To be kind, compassionate and loving without judgment is a significant and beautiful characteristic of the diverse and divine community of Simply Grace.
Kyle Elysse has given her heart and soul to many, many projects Mikki has needed her help with over the years. One of Mikki’s ultimate joys in the Simply Grace venture is knowing that the feeling of the website and all of the branding identity is honoring Ky’s brilliance in design and direction. Kyle Elysse is simply grace.